[03] Tartine

Objective /
Rebrand an existing brand system, including logo, color palette, typography, application.

Approach /
The current identity looks very modern, like a luxury fashion brand logo. It doesn’t say much about its own spirit or tell its story. It’s rather cold and unfriendly considering this is a logo for a bakery. The goal is to create a new identity to make Tartine more approachable and welcoming, and also bring more French characteristics to the brand identity.

p.s. This is a student project. Only for educational purpose.